Consumer lifestyles influence the goods they buy. Many purchases are seasonal or event-related (birthdays, Christmas, or for the promotion of a new film) which means demand is ‘now’ and short-lived. Brands must, therefore, be quick to respond to stay in the game. For other items, consumers want sturdy products built to last. More connected and better-informed than ever, consumers want the latest features and will take time to investigate and to compare different product and brand offerings. Brands must also innovate on two fronts: globally, because word gets around fast in a socially-connected world and locally because products must satisfy cultural differences and tastes. And companies must manage these differences while maintaining consistent brand image and value from one country to the next. From concept to consumer, they need tighter control of their supply chain throughout theirproduct development process to deliver the right products to the right market in a timely manner.
Buying power has also shifted. Populations that were once devoted to manufacturing products are now becoming consumers in their own right and brands must find a way to satisfy them. Finally, in a world where design weighs heavy on the consumer psyche, companies must continue to attract the best talents by providing them with exciting environments in which they can express their creativity.
My Product Portfolio is an industry solution experience dedicated to the creation of innovative hard goods. With My Product Portfolio, brands connect with consumers to deliver the products they want. It is the only offering on the market that provides 3D capabilities for both styling and engineering in one integrated platform. Brands can implement effective design-for-cost strategies and launch their products to market faster in compliance with sustainability targets and safety norms. They have a virtual environment in which they can test and validate their designs as well as program and simulate their manufacturing processes. This helps reduce the need for physical prototypes and enables them to ensure manufacturability early in the process. With this industry solution experience, companies have a scalable solution that can be extended as their business requirements evolve. My Product Portfolionatively supports the design needs of hard goods companies resulting in a faster ROI.
Discover the values of My Product Portfolio solution:
- Design, develop and deliver more innovative products
- Improve business processes for faster time to market
- Improve collaboration between all stakeholders
- Increase engineering and manufacturing efficiency
- Reduce development and manufacturing time and costs
- Deliver on-time and on-budget
- Improve product quality
- Efficiently create product documentation