Consumers have an exceptional shopping experience when they have that “wow” moment. It can occur from the minute they catch a glimpse of a store to the pleasure they experience when inside. It ensures repeat visits and loyalty. Merchandisers need to communicate a compelling brand persona to shoppers. They must have a vision for the way they want their stores to look and deploy that vision in a multi-channel environment. Considerable thought goes into visual merchandising to define what the ideal product mix is and how to best display that to enhance brand equity at every store location. The goal is to deliver a unique shopping experience that will maximize sales and have a direct topline impact.
My Store, is a Dassault Systèmes’ Industry Solution Experience for consumer goods retailers and brands that want to deliver a compelling and memorable consumer experience across all channels. Whether in a physical store or in any environment that features a product, My Store is the right retail technology for visual merchandising, assortment planning and collaboration across store level design teams. With this industry solution experience, merchandisers showcase their products in a compelling and enticing manner. It helps them to convey the merchant’s vision of how products should be displayed in the store and to effectively implement that vision. Store managers make better and faster decisions to drive compliance across stores, enhance brand equity at multiple points of sale and optimize revenue generation and profit. Brands maintain category captaincy to influence retailers and increase presence and sales. My Store is powered by the 3DEXPERIENCE® Platform on premise or on the cloud.
Key Highlights and Benefits:
- Make informed decisions for efficient assortment planning and visual merchandising
- Define intelligent and sales-driven use of space and make it attractive too!
- Remove physical tests and visualize merchandising assortment iterations
- Connect with consumers and capture and share feedback with virtual shopping experiences
- Capture retail performance in real time with 360° visibility