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Overview

Package design efforts are often scattered across multiple groups and suppliers using different systems. This can lead to rework, delays, higher costs, quality issues, and recalls. What if you could break down these silos and get everyone working together using an integrated business platform?

The Perfect Package is a 3D Industry Solution Experience that enables Brand Manufacturers, Design and Marketing Agencies, Packaging Suppliers and Artwork Studios to collaborate together to create breakthrough designs and allows for rapid iterations from sketching the initial concepts to seeing complete designs in store. Designs can then be rapidly adapted to meet local markets across the globe.

Perfect Package can significantly shorten package design cycles, cut packaging materials costs and virtually eliminates the chance for recalls. Companies can rapidly reuse and adapt designs for line extensions, new sizes and local preferences to accelerate speed to market and expansion into new geographies.

Discover the value of Perfect Package 3DEXPERIENCE solution

  • Cut design time up to 50 percent
  • Reduce material and design costs between 30 and 50 percent
  • Virtually eliminate costly packaging-related recalls and quality incidents
  • Accelerate expansion into new markets at a fraction of the cost

Perfect Initiative

Coordinate packaging projects both inside and outside the company

Packaging projects require extensive coordination across design, marketing, engineering, and manufacturing functions as well as connect to external design and marketing agencies, artwork studios, mold engineers, and suppliers. Often, packaging projects can get stuck in resource bottlenecks, cycles of rework due to late stage changes and cost overruns due to poor coordination across a broad set of functions, organizations and suppliers

Perfect Initiative from Perfect Package connects all of the people involved in a packaging initiative and keeps them in sync by centrally managing project plans and execution to ensure projects are delivered on-time and on-budget.

New packaging initiatives can leverage company best practices to simplify project start-up and standardize project execution. It automatically generates project milestones, tasks and schedules and updates project members on the tasks, documents and deliverables they are responsible for. Deliverables and project meeting minutes are connected to tasks, schedules and milestones to keep a historical record of the project.

Packaging initiative leaders do not need to wait for status reports, but can instantly see the progress of the initiative through project dashboards and reports with real-time visibility of overall schedule, phases, gates, resources, costs and benefits.

Key Highlights and Benefits

  • Drive consistency of packaging projects using best-in-class process templates with predefined phases, gates and milestones
  • Increase resource utilization and reduce conflicts between project managers through improved visibility of all packaging initiatives
  • Manage complex packaging projects involving internal and external teams of prospects, customers, suppliers, and partners by coordinating efforts real-time
  • Improve decision making through real-time access to project dashboards to expose potential bottlenecks to deliver package initiatives on-time and on-budget

Perfect Packaging Assets

Drive reuse through effective digital asset management

Consumer Packaged Goods manufacturers use a variety of agencies and suppliers to bring their brands and packages to life. While this distributed eco-system helps companies focus on the core strengths, it also fragments the designs, labels and data across multiple systems and companies. As a result, companies cannot find previous designs or need to pay external agencies to search and share designs they have already paid for. This problem is compounded when working across different geographies and business units.

Using Perfect Package as part of the 3DEXPERIENCE platform, teams can design new ideas faster or reuse existing assets to expand to new geographies with very little investment. Perfect Package can store all the assets associated with the package or brand including 3D Package Designs, 2D artwork labels, logos, images, colors and all other brand equity elements.

Libraries can be based on company-wide or brand-specific parameters and while strong search and security functions can ensure the right people have access to the correct asset. Approval routes can ensure proper review of assets and real-time notification the different organizations working on elements of the package can access the latest assets and eliminate much of the rework caused by fragmented systems and working in silos.

Perfect Packaging Assets helps drive reuse across business units and geographies, accelerates the package design process and lowers the amount of rework and quality issues related to packaging.

Key Highlights and Benefits

  • Increase agency productivity and lower costs through content reuse and central sharing of assets that all partners can access inside or outside the enterprise.
  • Improve brand consistency through reuse of approved brand equity elements.
  • Search content instantly to easily find what you need, when you need it!

Perfect Packaging Concept

Cut package concept development from 6 weeks to 48 hours

Developing new packaging concepts requires designers to translate ill-defined consumer opinions into new designs that can STOP, HOLD and CLOSE the sale at the shelf. In the past, package designers and industrial engineers sketched new package designs on paper. Consumers needed to imagine how these designs would look in real life and engineers would need to recreate the design in 3D CAD tools to develop the package.

Perfect Package enables designers to sketch their ideas directly into 3D by bringing together the intuitiveness of creative 2D painting gestures and the power of accurate, realistic 3D modeling. For most packaging designers, sketching is the medium of choice to express their ideas. By making sketching in 3D as intuitive as sketching on paper, Perfect Package brings an experience that matches creative purposes while removing emotional barriers towards 3D creation.

This allows designers to better visualize and share their designs and helps them collaborate with technical packaging engineers to create the perfect package without losing key design elements in the process. Industrial designers and package engineers can define more design alternatives, investigate package feasibility very early in the design process and select the best candidates based on consumer feedback and manufacturability.

Keys Highlights and Benefits

  • Reduce design time needed to generate multiple concepts by sketching ideas in 3D being equal to the time it would take to sketch them with pen and paper
  • Improve consumer and team feedback by allowing designer to clearly express their design intent in 3D
  • Streamline effort to translate concepts into completed designs by using the same set of design tools
  • Intuitive controls make it easy for those unfamiliar with CAD

Perfect Packaging Design

Optimize package design through seamless collaboration between designers and engineers

Frequently, packaging engineers need to recreate package concepts from scratch. Incompatible file formats and lack of detailed designs require engineers to translate sketches into 3D designs, which may lead to the loss of key design elements. Multiple rounds of rework occur with marketing, manufacturing and purchasing functions along with external design agencies, artwork studios, mold engineers, and suppliers working in their own silos to optimize the package design. This often, this results in suboptimal packaging that takes too long to develop.

Perfect Package helps engineers translate concepts rapidly into qualified designs through tight integration between styling and mechanical shape design. Additionally, it can conduct structural load analysis to ensure the design meets all required technical specification. It also enables engineers to create automations, materials and part libraries and workflows to accelerate the development of new packages or adapt existing packaging designs to meet the needs of local consumers.

Perfect Package is a unique solution that enables packaging engineers to address all types of packaging (primary, secondary and tertiary packages.

  • Flexible Packaging
  • Rigid Plastic
  • Paper-based Containers
  • Metal
  • Glass
  • Liquid Cartons

By working together on the 3DEXPERIENCE platform, all partners and suppliers can work concurrently to create packaging that wins at the shelf, delights consumers, and flows seamlessly through the supply chain at up to half the time and cost of traditional development efforts.

Perfect Packaging Design is also available on cloud.

Key Highlights and Benefits

  • Accelerate the engineering process by using automation tools to refine the designs, automatically adding bottle elements such as push-ups, necks, and threads
  • Lower costs by leveraging pre-set materials libraries to achieve the right look they want while using already sourced materials
  • Improve qualification efforts by conducting initial validation tests through up-front simulation
  • Serve all Packaging types and materials

Perfect Artwork & Labeling

Avoid costly recalls through integrated artwork and copy management process

A single product initiative may need 10 or 12 label variations for one market. As the product is launched in multiple geographies, that number goes up exponentially to manage the complexities of different regulations, languages and sizing to create the right package for consumers.

Today many companies manage their copy in word documents or spreadsheets that are scattered around the company on network drives and individual computers. When it is time to produce new artwork, no one is quite sure which version of copy and graphics is corrector even if what is currently in the market to be 100% accurate.

Perfect Package integrates the copy management and artwork creation process and enables you to create new label designs in just 24 hours by centrally managing the process across organizations and suppliers. This includes copy development, translation management, and artwork template creation and approval.

Instead of creating each piece of artwork from scratch, companies can dynamically generate label variants with language mapping and artwork templates. Companies create and adapt labels for a new geography in a series of clicks that can be completed in minutes vs. what is normally an 8 to 12 week process.

Perfect Package also integrates to GS1 industry standards for artwork authoring and artwork proofing tools to eliminate the chance for errors, provide digital review and comparison, and serve as the system of record for all artwork and language copy. This eliminates many of the sources of packaging errors which can trigger a product recall which could cost millions.

Key Highlights and Benefits

  • Lower product recall rates caused by artwork errors by creating a single solution to maintain control from copy creation to final artwork approval
  • Increase speed to market with centralized assets and the use of templates for future artwork development and translations
  • Improve brand consistency by leveraging equity system and design assets created by brand managers and design agency
  • Improve cross-organization collaboration through automated workflow and social collaboration to keep efforts in sync and eliminate rework
  • Lower artwork costs through the centralization of assets for internal and external organizations to leverage the same assets globally and drive reuse

Perfect Test

Use virtual testing to meet design specifications while accelerating package development efforts

Designers and Engineers need to make sure that new packages can be made, packed and shipped to the store. In the past, engineers dedicated significant time, energy and resources to conduct a large number of physical tests to ensure packaged met all of their technical criteria. When a packaged design failed, engineers took a “trial and error” approach to identify the design flaw often driving up costs and delaying time to launch.

Perfect  Package virtual testing enables designers to simulate how a new package design will behave at every stage of its lifecycle, resulting in lower costs, improved sustainability and faster time-to-market. It creates a common platform for packaging and manufacturing engineers to optimize designs significantly faster than physical testing. This ensures the package delivers the desired consumer experience and drives the consumer to place the product in their shopping basket.

Perfect Package enables encapsulation of complex optimization/simulation into black-box models, making simulation processes accessible to Users who may be Experts in a different domain, but not in simulation. These Users are able to easily streamline the use of these processes to simulate the effects on the package of stacking, crushing, dropping, and sloshing to prove-out their designs.

Perfect Package also helps designers and engineers look for ways to create for sustainable packaging that delights the consumer and yet is gentle to the earth.  Package engineers can look for ways to lessen the amount of material used and therefore create less waste. Manufacturing engineers can analyze a bottle to make sure it can be made, packed and shipped in the most efficient way and well as lowering the total weight which decreases both transportation costs and carbon emissions.

Key Highlights and Benefits

  • Enables evaluation of multiple design alternatives up-front in the design process and transforms simulation data into verifiable decisions
  • Improves confidence in simulation results by capturing and reusing realistic simulation IP and leverage company best practices
  • Enhances collaboration and democratizes simulation insight for non-simulation users by using high performance results visualization to evaluate package performance and manufacturability
  • Enables rapid turnaround time of large models using high-performance computing resources to permit more design alternatives to be considered

Perfect Specifications

Manage specifications across the lifecycle from concept to production

Today, packaging specifications are scattered across multiple systems preventing proper management, review and control. This leads to higher costs and the potential for recall issues due to lack of materials control across the enterprise.

Perfect Package enables companies to define and manage any kind of product specification including, but not limited to, formulations, raw material, packaging components, and work instructions. It provides a centralized method to author, approve, manage and drive reuse of packaging specifications. It enables companies to use structured specifications to build and maintain multi-level bills-of-material (BOMs), conduct “where-used” analysis and identify packaging material savings.

Perfect Package is easily integrated with company external systems such as ERP and CAD to get products to market faster, improve design efficiency, and lower the cost of new product introductions

Perfect Package ensures that “a single version of the truth” is shared across the extended enterprise for product data. This enables companies to bring products to market faster while maximizing re-use of information to reduce costs.

Key Highlights and Benefits

  • Significantly reduce raw material costs by formally controlling product specification changes to encourage re-use and standardization of raw materials and suppliers
  • Increase employee productivity by standardizing product definition, enabling multiple employees to work on the same specification and setting standard review and approval processes globally
  • Reduce legal liability by managing materials to avoid product recalls and regulation violations
  • Improve cross-organization collaboration using a digital workspace which fosters social collaboration to connect with colleagues in communities and securely share information and content
  • Execute change order requests holistically with “where used” analysis
  • Align CAD & BOM with data-driven processes

Perfect Visualization

See shopper insights in the context of realistic retail environment

Nearly 75 percent of all purchase decisions are made at the store, with most decisions happening within 5 to 8 seconds. Every element of the package including color, graphics, ingredients and even usage instructions can drive which product goes in the basket or stays on the shelf. Yet 50 percent of all packaging initiative fail and only 10 to 15 percent of packaging initiative make a discernable impact on sales.

Creating and testing new packaging concepts can be very difficult. Agencies sketch 2D concepts but consumer find it difficult to assess new designs unless they are in 3D.  Physical prototypes are costly and time consuming to create and may not reflect the end-design due to engineering and manufacturing constraints.

Perfect Package can cut concept development from 6 weeks to under 48 hours by sketching in 3D, automated tools to refine the design and create realistic rendering of new packages. Real time rendering allows consumers to see photorealistic packaging concepts in both an in-store and in-home context to help accelerate package validation efforts without creating costly prototypes.

Perfect Visualization is also available on cloud.

Key Highlights and Benefits

  • Explore more packaging options through “quick and dirty” evaluations of new concepts and iterate with consumers to create the perfect package
  • Accelerate consumer qualification through the use of incredible photo-realistic rendering in multiple environments which can be used in qualitative or quantitative research
  • Eliminates costly physical prototypes through real-time visualization
  • Leverage 3D Printing and rapid prototyping capabilities for packaging handling evaluation and fast, iterative and inexpensive physical packaging review.

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