Job Description:

Key Responsibilities:

• Define region-specific marketing plan that supports the regional and brand sales strategy.
• Plan, implement, and execute integrated field marketing campaigns such as email marketing, events, workshops and use other channels deemed fit.
• Plan and host online and offline events to create new sales opportunities, accelerate existing sales opportunities and enhance customer relationships.
• Manage and own entire event logistics. Help produce various literature, collaterals, merchandise, and other materials to be used at field marketing events.
• Monitor and report industry trends, industry events, competition activities, customer intelligence and opportunities in the territory.
• Connect and engage with industry bodies and associations in the required geos.
• Engage in industry events, connect, spot and then handover potential opportunities to sales.
• Be part of industry panels, ensure EDS Technologies’ representation in the industry bodies and panels and able to leverage this for business connects.
• Account Based Marketing Activities
• Assist regional sales team as needed, including increasing brand awareness locally/regionally, and driving leads and MQLs for your assigned region.
• Develop robust knowledge of all products and solutions from EDS Technologies.
• Support various other marketing projects as needed.
• Report weekly and monthly on the status of activities.
• Travel based on requirement.

Qualifications: B.E/B.Tech & MBA

Experience: 4 – 8 years in manufacturing industries and/or with IT solution providers with good exposure to manufacturing industries

Competencies required:

• Excellent verbal & written communication skills
• Have excellent presentation skills
• Confident with dynamic personality
• Able to connect with people – both internal & external
• Proven track record having worked within a highly dynamics sales & marketing environment
• Territory and Manufacturing Industry knowledge
• Creative, flexible and able to deliver in tight time lines
• Detail-oriented and organized
• Resourcefulness