virtual-garage.jpg

Transportation industries are on a quest to deliver outstanding product and service support to their customers. This trend is epitomized by today’s mass-customization phenomenon. In order to reach a sustainable compromise between individual customer demands and the increased cost of meeting those needs, vehicle makers are turning to platform standardization. More recently they extended the concept to vehicle modularization, ultimately allowing marketing and sales teams to best win new buyers with tailored products.

But with such a broad vehicle configuration capacity, how can marketing and sales managers ensure they get all exact individual vehicle information consistently and early, shared across all communication channels, devices, local markets – sometimes even prior to product production?

Virtual Garage Industry Solution Experience delivers stunning automotive sales and marketing materials, tools, and event experiences for both B2B and B2C audiences. Designed specifically for the vehicle industry, it enables your company to leverage existing vehicle CAD data to improve the speed, quality, and reach of your digital product promotions and customer engagement activities across all brand and product touch points.

Extend your product and brand reach to engage with your customers in almost any way possible at all stages of their buying journey and increase sales using:

  • Point of purchase and web configurators
  • Intelligent marketing asset creation tools for advertising (create campaign content at global and regional level)
  • True-to-life product visualizations and stunning computer-generated imagery (CGI)
  • Real-time interactive product experiences, at live events or online

Leverage a dynamic enterprise environment

3DEXCITE content architecture is built on an IT framework that allows organizations to automate and standardize connection with existing configurators, rule or pricing engines and conversion of CAD data into visual assets using the ‘one source – multi-use’ approach for shorter content creation timelines. Centrally configured databases ensure consistent product information in POS systems – drastically decreasing the complexity of sustaining a coherent and effective offering across markets. Connect to powerful analytics tools that let you understand how your customer is consuming your content at all touch points along their buying journey.

Discover the Values of Virtual Garage

  • Win hearts and minds by leveraging the emotional brand building power of photorealistic real-time presentations up to 1:1 scale
  • Enhance brand engagement with innovative cross-channel experiences
  • Improve the buying experience, reducing the number of vehicles at dealership while increasing sales of accessories and high-margin options
  • Improve speed, quality and reach of digital product promotion by leveraging your digital master-model to achieve synergies between various digital/print content productions

Enhance the online buying experience with personal vehicle product configurations that customers can share

Create more personal product experiences by letting customers customize their own vehicle through a web browser or mobile device.

Virtual Garage for Digital Marketing lets customers configure the vehicle of their choice in stunning visual quality using a visual web configurator. Vehicles are created from original CAD product data producing true-to-life representations of their desired car. The configurator’s flexible framework can accommodate nearly any product requirement.  Users can save or share a wide range of assets, such as their configured creations, films, images, and individualized brochures. These can be referenced at other retail touch points or through social media channels creating a more rewarding brand and product experience for the customer.

Using Virtual Garage for Digital Marketing, marketing and sales teams can easily create personalized product material based on existing 3D virtual models to enhance the buyers’ journey. Internal stakeholders can produce high-quality visual assets from almost any device: quickly, cost-efficiently, and on-demand.  Products can be customized for regional target audience preferences or individual customer requirements. Scenes can be changed or modified to depict different product usage situations. OpenGL, Raytracing, and GIobal Illumination allow assets to be produced in stunning quality. An extensive administration panel lets users manage their locally produced content and associated CRM data.

Key Highlights and Benefits

  • Availability of product information anywhere, anytime, and from all mobile devices
  • Interactive, creative concepts for individual product configurations ensure unique consumer experiences
  • Increased go-to-market activities through early product launches – even before products are built
  • Interconnection with other touch points along the consumer journey, such as Point-of-Sale and social media
  • An easy-to-use, fast, and cost-efficient technology for on-demand image production that does not require any 3D visualization expertise
  • Automated batch rendering perfectly serves the needs of large portfolios of configurable products and satisfies the appetite for individualized visual assets
  • Bridges the gaps between product data and information supply, virtual model preparation, media production, and target visualization processes

Drive in-store sales while delivering product and brand experiences that last a lifetime.

Virtual Garage for Showroom lets customers configure their vehicle of choice in a showroom setting using a Point of Sale (POS) configurator, and then extends the in-store brand and product experience across all buying touch points. Consumers can experience the entire product range in all variants, in a highly interactive setting and with incredible level of detail and realism.

Delivering Personalized Product Experiences
Using Virtual Garage for Showroom, customers can personalize their configured share with friends, family, or through social media channels – delivering consistent multi-channel storytelling and consumer experiences. Sales and marketing teams can further personalize the customer buying experience by enabling in-store sales staff to create personalized product material such as brochures or instruction manuals.

Key Highlights and Benefits

  • Enables brands to showcase entire product ranges digitally, despite limited floor space
  • Functions as a valuable sales aid, assisting sales staff with customers engaged in high-involvement purchase decisions
  • Expands brand and product awareness through social media content sharing
  • Interactive, creative concepts for individual product configurations ensure unique consumer experiences
  • Increased go-to-market activities through early product launches – even before products are produced
  • Efficient creation of visual assets from earlier stages in the product lifecycle, which can be reused across multiple channels
  • An easy-to-use, fast and cost-efficient technology for on-demand image production that does not require any 3D visualization expertise
  • Automated batch rendering perfectly serves the needs of large portfolios of configurable products and satisfies the appetite for individualized visual assets
  • Covers the full scope of content creation and management; from visualization process analysis, as well as strategic and operational methodology consultancy, to tool and process design and implementation
  • Bridges the gaps between product data and information supply, virtual model preparation, media production, and target visualization processes

Imagery and storytelling for lasting brand and product experiences

In an environment of sensory overload, only truly outstanding images can capture the imagination of consumers.

Virtual Garage for Advertising lets you create stunning computer-generated product and brand still images and videos that resonate with your target audiences. Leverage pre-existing CAD data to create lifelike virtual products and product variants that can be used to help accelerate your marketing activities and increase pre-orders.

In the Age of Experience, customers are looking for unique product experiences that they can identify with personally. Virtual Garage for Advertising lets you connect to your audiences by communicating a cohesive story that connects products and brand attributes to create a compelling reason to believe.

Create customized global and regional campaign content
Easily create visually stunning and personalized 3D virtual product content that enhances your customers’ buying journey.Products can be customized for regional target audience preferences or individual customer requirements. Internal stakeholders can produce high-quality visual assets from almost any device: quickly, cost-efficiently, and on-demand.

Streamline visual data management
For high-volume content creation to be effective the efficient exchange and organization of visual data is required. Virtual Garageincludes a powerful digital asset management system which lets you manage and exchange a wide range of visual data and associated metadata. Share, collaborate, and publish assets while ensuring accurate version control.

Key Highlights and Benefits

  • Accelerate go-to-market campaigns and early digital product launches even before the product is built
  • Efficient creation of stunning, high-end visual assets from CAD data that can be created in the early stages of the product lifecycle
  • Consistent storytelling across multiple channels made possible with the flexible reuse and adaptation of content that covers the full product: range, complexity, and customization options
  • Eliminates the need for expensive physical product prototypes on location – lowering production costs and accelerating time to market
  • An easy-to-use, fast, and cost-efficient technology for on-demand image production that does not require any 3D visualization expertise
  • Reduce costs and save time by using a secure digital asset management system which allows all parties to access and share up-to-data, information, and materials from a single, secure server
  • Maintain visual product and brand perception consistency throughout visualization use cases by central storage and reuse of visual staging components like textures, environments and lights
  • Accelerate visual decision making, review & validation processes for managers and non-technical experts by interactive presentations, real-time streaming, remote feedback and virtual meeting rooms
  • Reduce costs and save time with browser-based instant rendering capabilities designed to support on-demand marketing asset production and agency communication
  • Reduce costs and save time by streamlined global sharing and collaborative model preparation workflows through a centrally managed, PDM-integrated, high-end visualization backbone
  • Speed up visualization model data and information library management tasks by meta data and search concepts and enable stable Engineering regular data supply (e.g., to feed media production pipelines)
  • Covers the full scope from visualization process analysis, as well as strategic and operational methodology consultancy, to tool and process design and implementation
  • Bridges the gaps between product data and information supply, virtual model preparation, media production and target visualization processes

Turbo-charge the launch of your new vehicles and innovations with dynamic product staging

Virtual Garage for Events creates amazing vehicle stage and event experiences that communicate brand or specific product themes to your target audiences in the most captivating way possible. Experiences are built from pre-existing CAD product data which helps accelerate event concept creation, while remaining true to product specifications. They are scalable and standard operating procedures help ensure that they can be reproduced. 3D content reviews can be incorporated into the event experience right up until release.

The prepared data contains information about product geometry, colors, variants, groupings for transforming your event space into a product and brand wonderland

Each Visual Event Experience is designed to be unique. A wide range of cutting-edge stage technologies and techniques blur the line between reality and visual experience captivating the attention of your customers at product launches, industry events, or roadshows. These include:

  • 2D and 3D projection mapping
  • Augmented Reality (AR)
  • Head-mounted display technologies
  • Gamification and interactive concepts
  • Displays gesture interfaces
  • Motion control

Event experiences are scalable and standard operating procedures help ensure that they can be reproduced. 3D content reviews can be incorporated into the event experience right up until release.

Key Highlights and Benefits

  • High-impact and scalable experiences encourages immediate emotional customer buy-in at dealerships, trade fairs and/or special events
  • Unlimited creative freedom delivers unforgettable product and brand experiences right from the moment of the visual experience debut
  • Seamlessly integrated back-end system (including programmable logic rules and streamlined data handling) and visualization components deliver a precise event experience every time
  • Covers the full scope of event staging creation; from visualization process analysis, as well as strategic and operational methodology consultancy, to tool and process design and implementation

Enquiry