Brand loyalty has been proclaimed to be the ultimate goal of marketing! True, but the repurchase decision very much depends on the quality and performance of the product. Product/formula development is a highly complex process that combines broad ecosystem of marketers, R&D organizations, regulatory experts and production teams inside a brand or contract manufacturer’s organization.
Perfect Product Industry Solution Experience, powered by Dassault Systèmes 3DEXPERIENCE® platform enables Beauty, Healthcare and Household brand and contract manufacturers to manage new product development efforts in a holistic and collaborative way to balance Cost, Regulatory and Quality and drive business success.
Perfect Product enables teams to understand consumer needs, design and test the formula for efficacy and manufacturability, optimize its cost using raw materials substitutions, ensure that it complies with regulatory requirements and analyze how it performs in the market.
Key Capabilities & Benefits
- Virtually eliminate product recalls related to formulation noncompliance
- Reduce Sourcing Costs by up to 30% by driving a ‘design for cost’ sourcing strategy
- Reduce time to develop by up to 20% by enabling People, Processes and Systems to collaborate through the same business platform
- Increase consumer loyalty by delivering the product promise which will drive to higher consumer satisfaction